2 page
sales plan
Effective and simple to use
The 2 page sales plan helps you improve your win rate, minimise slipped order dates, and avoid
unexpected losses and wasting time with prospects who are unlikely to buy.
Page 1 - qualify the opportunity
The core of the process is four simple questions:
•
“Is it real?” Is there really an opportunity and should you invest in pursuit?
•
“Is it suitable?” Are your capabilities a good match for the client’s requirements?
•
“Is it winnable?” The prospect may have a requirement and will spend, but in the
client’s eyes are you good enough?
•
“Is it worth it?” Is this opportunity sufficiently attractive in terms of risk and return on
investment?
For licensed users, each of the four questions is backed by a simple rating against 5 further
measures, giving a 20 question review of your potential sale. There are also some helpful
explanatory notes.
Page 2 - plan your actions
As you identify where your sales campaign is strong and where it is weak, you collect the actions
necessary to consolidate your strengths and reduce or neutralise areas where you are weak.
Every action is given a date and records who is responsible.
A complete package
We sell the the sales plan complete with two day’s consultancy and training which will show you
when and how to use the system to maximum advantage.